Is the World Ready to Buy a Car Made in China?2013-11-29
Qoros, a new automaker from China , is aiming to be the first Chinese car brand accepted on an international level. And it plans to do so by rethinking the traditional auto-marketing standard - speed and open roads - and creating a practical, more "social" vehicle suited to urban life.
Unlike other Chinese car companies, typically known for substandard, unsafe vehicles, Qoros is a venture between Israel 's richest man and state-owned Chinese automaker Automobile. It employs European executives and designers who are veterans of companies like Volkswagen and BMW .
"We are a Chinese company in the sense that we are born in China," said Stefano Villanti, Qoros' head of sales, marketing and product strategy, "On the other hand,we make international-level product."